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If you promote what you have when you have got it, you could sell more... Another simple concept, that is more common practice nowadays, is to link stock availability to pay per click - but also to natural search systems too - so that you promote stock that you can sell ensuring greater return on investment and greater visitor - and brand satisfaction. Watch out for problems though - how up to date are your systems? Should you maintain your advertisements and instead offer product alternatives when out of stock? Sometimes this is possible and sometimes the benefit is not just stock availability, but necessary to maintain accurate pricing information in fluctuating price markets. In essence it is possible to link your back end product database with online advertising and thus ensure that you promote the latest and accurate stock information, this could both enhance reputation in terms of service qualities and seriously affect bottom line results. |