SEM NewsGoogle extends advertising services
2003-10-09
Google is developing its bid-for-placement advertising system with a range of new features.
Including among these is a tool enabling advertisers to monitor the frequency with which clicks on paid links result in transactions.
Other upgrades such as an expanded matching capability and lowered click-through threshold are designed to make results more relevant to user-searches.
Google's current bid-for-placement system, AdWords, generates sponsored listings alongside ordinary search results, at a price to advertisers.
'We really want to do as much as possible to provide advertisers with information to see how their ads are working,' said Salar Kamangar, director of product management at Google.
'It's a matter of simplifying the process and allowing advertisers to make more effective buying decisions while keeping the ads as relevant to users at the same time,' he told cnet.
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