3G Search Engine Marketing

Some businesses need to target just a small area, other businesses can employ geographic targeting to customise their advertising to achieve higher sales conversion rates...

Internet traffic reports show where your visitors come from and they are not necessarily local to you, as the web is a global phenomenon, if you own a downloading site and receive your payment by Pay Pal, there might not be a problem.

A website that does not use geographic targeted online marketing will end up wasting advertising money on visitors that are not potential clients simply because they live in another area or even another country.

If you own a small pizza shop that delivers within a few kilometers from its location. Spending money to advertise to a wider geography would be unacceptable. Fortunately there is a way to avoid that. It’s called geographic targeting.

Nowadays we can work out where visitors are, either by your direct machines IP number, your ISPs IP number or a known fixed router that is in the path leading to you. In other systems such as mobile technologies it is even easier to work out your position via cell reference - location is crucial for a number of campaigns and now we are able to take full advantage and deliver what you want, when you want it. 

Geographic targeting basically uses IP numbers to find out where the user is searching from. If the system finds out that your potential visitor is within the area you want to target, then the search results will include your geographic targeted website.

Small businesses will find this tool particularly useful as they will be able to direct their message to the exact customers that are most likely to buy a product or use a service.  Larger businesses can benefit from using geographic targeting too, if they are trying to increase brand awareness in a certain geographic area.

Of course, geographically targeting a campaign does require extra effort from marketers, especially for those who choose to manage their own campaigns, as having more options creates a certain amount of confusion. But the return on investment increase triggered by targeting only users who are likely to buy a product or use a service is certainly worth the effort and time invested in acquiring new skills. As for those who do not have the time, this is where a search engine marketing company that specialises in search engine marketing will pay off.