| Overview |
 |
 |
 |
|
How to make content management systems work for search engine marketing campaigns Content Management systems were not designed for search engine marketing in the early days. Recently though, they have come of age and after years of advising companies how to tune their content management for search engine marketing campaigns it seems that the designers of content management systems are getting the message loud and clear.
The good news is that are really taking notice seem to those available for free on opensource licence. It seems that developing systems on an open source basis really is better in this case. Lets look at the case. You could have a microsoft secure server runnign commercial content management system costing thousand in maintenance on a monthly basis as well as the payroll for the support staff - there may be good reason for this - although I am still not sure that more people and more cost equals security really. Whereas most people and most companies do not need massive security, sure you do on e-commerce and making payments, but you can combine the two, afteral, Amazoin does exactly this,a s do others such as Cheapflights.com who publicly pride them selves ont their search engine marketing accessibility - and boy do they have content. But there are alternatives, alternatives such as Drupal or Joomla, although there are many others too. They both run on LAMP machines, That is Linux (server operator system), Apache (web server software) MySQL (a very reliable database system used by NASA amongst others) and PHP - a programming language. What might surprise you is that this software is in massive use commercially as it is all free and each of those software platforms mentioned have been around, developed continuously abnd having been industrial tested for years, available to you and your webmaster for free. It does not get much better than free does it? Well it does as it happens, you can download free applications on top of the most common LAMP configured server that include search engine friendly content management systems - this means that - for free - you can develop as manay web sites and as manay landing pages as you want and this will enable you to not only close more clients but to build on you intellectual property and ultimately value of your business. 's good, no? |