| 3GSEM in the trade |
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Search engine marketing has been with us over 12 years now, unsurprisingly, many people understand the basics of search engine marketing, it is time to advance and here's how that is happening Even our trade body, the IAB got involved, which resulted in the publication of the first Search Engine Handbook, back in '05. In 2007 the Search Council as chaired then by David White, CEO of search engine marketing company, Weboptimiser determined that it was time to move on... Search Council discussions established a range of "advanced search engine marketing techniques" that could and should be brought together. Following the success of the first search handbook it made sense to produce the next in the series, The advanced search marketing handbook. |