Bid Test| Overview |
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Bid management strategies have changed so you can no longer bid according to visible pricing availability to gain position equity - you cant simply buy your way to the top any more... Gone are the days when you change your price to get to the top search systems have got more sophisticated and they serve you and your visitors better - a development borne out of natural evolution as necessity.
Now you can be sure that relevence is key. So careful targeting, through the creation of very closely targeted advertising - means more advertising and more work... But in return this is a technique that can buy top positions at very low rates. The process has become more complex, but the results for everyone are better and fairer, often resulting in reduced cost and thus better return on investment - if you know how to apply these techniques - few do. Here we hope to introduce terms such as quality score and the things that you can do make your site and your advertising score more, to reduce your cost and increase your sales conversion. |