3G Search Engine Marketing

Targeting your consumer will greatly increase conversion rates - and this is waht Demographic is all about - by knowing who your customer is likely to be can make the difference, so here is the how...

With millions of internet users online daily, it is easy for marketers to reach potential customers. The question every campaign manager should ask is “Am I reaching the right potential customers?”, because those millions of users are very different in terms of age, interests, gender, and income. If you are selling motorcycles, low income 60 year old women are obviously not part of your target group and the money you spent reaching them could be just as easily lost. This is just an example of what a great number of marketers face when using online campaigns.

How can a marketer avoid sending messages to the wrong users? One answer is to use demographic targeting. Of course, the answer is simple in theory. Putting that into practice is a little more complicated...

Demographic targeting can be difficult because some businesses do not have a clear picture of their ideal user in terms of gender, age, income, education, ethnic background etc. All these matters are extremely important and sketching a portrait of your potential customer is the first step a marketer needs to take before employing demographic targeting. The second thing is to create a message that resonates with the ideal user. With these two steps completed, a demographic targeted campaign can begin.

Website registration data and internet audience studies provide information, such as income, gender, age, interests that a marketer can use to make sure his message reaches the right people. Those who do not trust the accuracy of user submitted information can work with ad networks that use their own user data base.

By putting up a demographic targeted campaign you can choose a single category of users who are most likely to buy your product or use your service, such as: teen age women, students, mothers, older men, sports enthusiasts. There are a great number of options. If you sell a product or a service that could be useful for all internet users, you can choose a demographic targeted campaign to send different messages to different categories of potential clients, emphasizing those aspects of your product or service that each category is more likely to respond to.