| Overview |
 |
 |
 |
|
Advanced analytics can deliver key information on a page by page beyond page views and exit pages, although vital, there is more to it nowadays. Going beyond 'normal' analytics can provide an edge that traditional analytics systems cannot provide. If you track every single click and all the surrounding data you can observe such things as heat maps that provide real insights that show where visitors most commonly focus.One example of advanced analytics is the heatmap commonly referred to and originally supplied by Google. Their heatmap shows why it is important to advertise at the top of the search listings as surprise surprise that is where people click most often and where Google makes most of its money. So you can see there is real commercial advantage to this information, which is beyond the scope of most analytics packages and whilst obvious, makes the point. The point is that accurate analysis can provide mission critical data. We would like to see advanced analytics included within traditional packages. So please, whether it is internal to your package or something that is available as a plug in to your existing analytics solution, let people know here...
|