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Being in control of your campaign 24 / 7 offers a series of continuous benefits. It stands to reason that if you monitor your pay per click and natural optimisation once a week then you will miss out.
Most marketing managers do not have the time to update their search engine marketing campaign more than an hour a week. Most agencies will monitor your campaign an hour a day for 5 days. So, traditional benefits jump from the low of one hour to weekly 5 hours, after set up. Even if your agency update every hour, at only 5 days a week, that makes a potential maximum of 40 updates a week. Is that enough? 24 times per day, 7 times a day is a total of 168 updates. An effective 24 hours, 7 days a week is tough, it is difficult to do, the problem is that this amount of campaign monitoring cannot be done by automated systems as the API - the software glue that connects campaign management software to the search engine back ends has a limit to the amount of queries that can be made. Add to that most bid management software are tuned toward only price adjustment and you can start to see the problem. What we are suggesting is that the tweaks that you make on a one hour a week basis or even one hour a day basis should be made every hour of the day, seven days a week and to do that you must use a combination of humanware and software. This achieved by humanly going to the search engine management system to directly update and modify key advertising regularly throughout the day and night. 24 / 7, hourly campaing management ensures that you follow successful trends as soon as they occur, it means that you can achieve the very best results on a common sense basis and in our experience, again and again, this amount of management produces enhanced results and significant higher ROI. |